January 21, 2006

Marketing 102: What a Shanghai hospital and aircraft carrier have in common…

Filed under: Marketing — Administrator @ 2:33 pm

Not to harsh too much on Shanghai’s evolving advertising and marketing community — in all fairness, it’s improving by the day — but the agency that created this campaign for a Shanghai hospital should be taken out back an politely flogged.

The photo below was taken with my mobile in an elevator in the office building of my Chinese language tutor – by the way, it is a Grade A building that charges premium rent.

If you can’t read the heading on the photo is says “Shanghai Kowloon Man’s Hospital” and the Chinese below reads “…arriving in Shanghai”.

This campaign is right up there with the IPSTAR commercials showing satellite dishes fastened to the huts of Chinese farmer eating pizza…

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