January 31, 2006

Are AOL and Yahoo killing off permission based marketing?

Filed under: Direct Marketing — Administrator @ 9:30 pm

Today, Kevin Newcomb wrote a ClickZ article (okay, its a press release) titled “AOL to Implement E-mail Certification Program” discussing how AOL will implement Goodmail’s cryptographic CertifiedEmail program and phase out its IP-based Enhanced Whitelist (which is, more or less, reputation based).

In October, Yahoo said they too would roll out Goodmail’s product.

This sort of gets away from the whole permission based marketing thing, doesn’t? I can only see this as a bad thing moving forward for both consumers and the industry…


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