November 21, 2005

How will services like GoogleBase impact China’s portals and direct marketing?

Filed under: Direct Marketing,Web 2.0 — Administrator @ 4:14 pm

Follow-up to post below “Internet indispensable for young people” is Adam Green’s posting on how 2006 will be year Internet explodes , he notes:

The explosion I am talking about is the shifting of a website’s content from internal to external. Instead of a website being a “place” where data “is” and other sites “point” to, a website will be a source of data that is in many external databases, including Google. Why “go” to a website when all of its content has already been absorbed and remixed into the collective datastream.

The obvious leaders this space are del.icio.us and GoogleBase, which will evenutally make their way to China (i.e. mainstream). We’ve talked about del.icio.us before, but not GoogleBase:

Google Base is a place where you can add all types of information that we’ll host and make searchable online. You can describe any item you post with attributes, which will help people find it when they search Google Base.

I wonder how this will impact the traffic flow to China’s Internet portals where “entertainment” (e.g. gaming, MP3) is a key driver of traffic and not news and information as it is in the US or Europe? MP3 can definitely get distributed by RSS, but you can’t do that with gaming…

I do think this will have a major impact — though, perhaps not an explosion — on China’s advertising industry, specifically on the direct marketing side of the equation; my money’s on the company that can: (1) build the deepest/richest user database; and (2) aggregate information from other websites and leveraging this data to generate dynamics adverts.

Come to think about this sounds a lot like Matrix meets the Truman show

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