March 7, 2006

95% of most wealthy American’s shop online

Filed under: E-commerce,Gaming — Administrator @ 9:05 am

USAToday ran a short note on a recent Time magazine e-commerce poll, it reads:

An overwhelming majority, 95%, of affluent Americans have made an online purchase in the past year, according to the latest Time online poll, featured…the most popular items bought online were clothing, accessories and books; 68% of respondents made such purchases in the past year.

This is interesting from the perspective that in China (we imagine this trend holds true for other Asian countries) e-commerce is not only powered by the 18 – 25 year old segment, but also over 80% of these kids are actively engaged in some form of e-commerce.

And thus, compared to the USA (and Europe?), e-ecommerce demographics are completely different here in China as these 18 – 25 year old guys/gals are not all that affluent – basically, spending their time gaming online rather than purchasing electronics online. If we use USA/Time e-commerce poll as a proxy for China’s e-commerce timeline, well, I guess we better dig-in as it is going to be a long wait.

One thing is for sure, we are glad we are not heavily invested in the e-payment space

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